Six Ways Active Adult Communities Are Shaping a New Era

The Baby Boomer generation, born between 1946 and 1964, has been revolutionary in countless ways. Known for their health consciousness and high level of education, these individuals have set new standards. With a population exceeding 77 million, Boomers are tech-savvy, energetic, and independent minds. Their approach to aging doesn't mesh with old-school views of active adult communities. Consequently, these communities are turning to professional property management to adapt to these evolving expectations.

Boomers are breaking the traditional aging mold. They have a distinct outlook on life, prompting active adult communities to rethink their strategies.

Here are six significant shifts in communities designed for those 55 and older to better meet the desires of today's Baby Boomers.

1. Redefining “active” living

Previously, active adult communities were commonly located in warm suburban areas with golf courses as the main attraction. This one-size-fits-all approach no longer aligns with the diverse interests of Boomers. Now, these communities thrive in both urban and rural settings, featuring facilities for a wide range of activities like seminars, group discussions, and educational events. Outdoor spaces focus more on social interaction with amenities like patios and BBQs, while sports like softball and pickleball have become new favorites, surpassing golf in popularity.

2. Prioritizing health and wellness

Boomers have dedicated significant attention to self-improvement, focusing on physical, mental, and spiritual well-being. Active adult communities are embracing this by providing wellness seminars, offering yoga and meditation classes, and organizing various educational events. Their approach is a reflection of the lifelong commitment Boomers have made to staying healthy.

3. Understanding the demographic

Attempting to describe an entire generation using a single set of traits might lead to overlooking what makes each community unique. Regional differences, and even distinctions between urban and rural settings, can result in varying lifestyle preferences among individuals within the same age group. The solution lies in ongoing research. Connecting with local community leaders and gathering input from residents helps tailor offerings to better meet their desires. Some communities even explore the interests of prospective residents through their current members. Property management companies often have teams focused solely on lifestyle development, staying in tune with market trends and preferences.

4. Embracing adaptability

With such a diverse group of people, active adult communities find that resident interests are constantly shifting. Developing flexible lifestyle plans ensures that offerings remain relevant. For instance, transforming a meditation room into a seminar space or a lively setting for events like casino night can accommodate evolving preferences.

5. Cultivating a strong brand

A brand extends beyond logos and advertising. It creates a sense of connection and identity, much like popular names such as Apple or JetBlue. A recognizable, relatable brand helps a community foster a sense of belonging and engagement among its residents. When people resonate with where they live, they are more likely to offer suggestions for improvement and share their satisfaction with potential newcomers.

6. Investing in training

Creating engaging experiences for Boomers calls for innovative thinking, achieved through comprehensive training. Top property management companies equip their teams with the skills and insights needed to cultivate thriving communities. Training also emphasizes customer service, ensuring staff can connect with the discerning and well-informed Boomer demographic.

The Boomer generation continues to reshape norms for the better. With the expertise of skilled property managers, active adult communities are well equipped to navigate these changes and cultivate environments where residents thrive.